In a recent proposed class action lawsuit against Chick-fil-A, plaintiffs claim that the company used Facebook’s parent company, Meta, to retarget them for watching video advertisements via Meta’s pixel tracker. Pixel trackers are common practice in the social media advertising spectrum, however, according to this lawsuit, they allege that Chick-fil-A violated the Video Privacy Protection Act (VPPA). The VPPA does not allow personal identifiable information (“PII”) via videos. They allege while common in other types of advertising tracking, the VPPA specifically excludes tracking via video advertisements with the users’ consent.
The lawsuit is Carroll v. Chick-fil-A, Inc., U.S. District Court for the Northern District of California, Case No. 3:23-cv-314.
This blog is intended to provide information to the general public and to practitioners about developments that may impact Oregon class actions.
A class action lawsuit has been filed on behalf of older workers who seek to sue a defendant class of all employers and employment agencies who use Facebooks’ ad placement tools to direct ads to younger workers to the exclusion of older workers. The Communication Workers Union and other plaintiffs allege that employers that do this are engaging in disparate treatment. 
Facebook has been sued in a California federal court by a Facebook user. The plaintiff seeks to get the case certified as a class action.
Shareholders of Facebook stock sued the social media giant alleging that Facebook made misleading claims about its use of user data, which blew up this month when its alleged relationship to a Trump-linked data firm was made public.
A settlement of a class action against Facebook was preliminarily approved on February 26, 2018. The deal was reached to a securities fraud suit that had been certified as a class action.
Facebook, Inc., the largest online social network in the world, has been sued in a privacy class action lawsuit in the United States District Court for the Northern District of California.
