SEGA and Gearbox sued in false advertising class action over “Aliens: Colonial Marines”

June 3, 2013 by

gamepad on white backgroundSEGA and Gearbox are facing a class action lawsuit claiming the pair mislead consumers with advertising which “bore little resemblance to the retail product”.

 

The lawsuit was filed in the Northern District of California court by law firm Edelson LLC on behalf of plaintiff Damion Perrine.

“Each of the ‘actual gameplay’ demonstrations purported to show consumers exactly what they would be buying: a cutting edge video game with very specific features and qualities,”  the claim reads. “Unfortunately for their fans, Defendants never told anyone – consumers, industry critics, reviewers, or reporters – that their ‘actual gameplay’ demonstration advertising campaign bore little resemblance to the retail product that would eventually be sold to a large community of unwitting purchasers.” 

“The gaming community had a strong reaction to the release of Aliens: Colonial Marines,” said Edelson LLC’s Ben Thomassen. “We think the video game industry is no different than any other that deals with consumers: if companies like Sega and Gearbox promise their customers one thing but deliver something else, then they should be held accountable for that decision.”.

Steve Larson
An experienced trial lawyer who handles both hourly and contingent fee cases, Steve has expertise in class actions, consumer cases, antitrust litigation, securities litigation, corporate disputes, intellectual property disputes, unfair competition claims, employment matters, and disputes involving family wealth. Steve regularly represents individuals and businesses in federal and state court and has obtained class-wide recovery in multiple class actions. A veteran practitioner, Steve's clients value his creative approach to resolving complex litigation matters.

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