Retailers continuing to allegedly engage in deceptive advertising at outlets

November 12, 2014 by

Neiman-MarcusA class action lawsuit has been filed against Neiman Marcus, Ltd.. in California Superior Court for allegedly misleading customers about discounts at the company’s Last Call outlet stores.

Specifically, the complaint alleges that Last Call price tags falsely suggest that the items were sold at Neiman Marcus’ flagship stores, but many Last Call clothing items were never sold at Neiman Marcus retail stores and are of lesser quality.

The lawsuit centers on the “compared to” prices posted which highlights the difference between the reduced sales prices of an item at Last Call against the purported price that the same item sold for at Neiman Marcus flagship stores.  Since certain items were never sold in Neiman Marcus, the compared to price is allegedly fabricated and, consequently, the perceived discount customers are receiving by purchasing items at Last Call is misleading.

The lawsuit seeks monetary damages along with a permanent injunction to preclude Neiman Marcus from continuing to employ the allegedly misleading sales practices.  A similar lawsuit which focused on outlet store price misrepresentations was filed against Michael Kors in July 2014.

Steve Larson
An experienced trial lawyer who handles both hourly and contingent fee cases, Steve has expertise in class actions, consumer cases, antitrust litigation, securities litigation, corporate disputes, intellectual property disputes, unfair competition claims, employment matters, and disputes involving family wealth. Steve regularly represents individuals and businesses in federal and state court and has obtained class-wide recovery in multiple class actions. A veteran practitioner, Steve's clients value his creative approach to resolving complex litigation matters.

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